Forget 'Next Best Action'
Right now, ‘next best action’ is all the rage. Everyone wants AI to support the rep in making decisions.
Problem is, ‘next best action’ systems are typically dumb, black boxes which provide only a single recommendation. They’re dictators - barking instructions with no explanation. Would you want one of those as your new boss?
OKRA’s FieldFocus is built on non-rules-based, deep AI - so it’s in a different league. It’s smart enough to accurately predict the future and provide up to 15 best actions. It doesn’t tell you where to go, it empowers reps to choose from a recommended set of pathways, each one fully explained. And reps quickly grow to trust it. And use it. And change behaviour.
Time to ditch next best action. Let’s lift up our teams. Let’s give them confidence. Let’s give them that power back.