Commercial

Discover Your Invisible Power

In an uncertain world, intelligence makes all the difference.

OKRA's commercial solutions provide intelligent companions. Replacing confusion and uncertainty with confidence, control and power.


FieldFocus

Beyond 'Next Best Action'

Right now, ‘next best action’ is the answer that managers are looking for. After all, what could be better than using AI to help determine the right path forward for every individual rep?

It makes a lot of sense to harness the power of the computer to identify critical accounts, the best channel and right content.

The problem is, most systems are typically rules-based, black boxes which dictate a single course of action. They’re the equivalent of an autocratic boss who barks instructions with no further explanation.

OKRA’s FieldFocus is in a different league. It’s smart enough to accurately predict the future months ahead, whilst contextualising HCP needs to provide a suite of recommended actions at any point in time for the entire commercial team. It enables individuals to continually prioritise the highest opportunity accounts at scale.

Individuals can choose from a recommended set of pathways, each one fully explained. A dedicated ‘explainability engine’ provides the most intelligent reasons to drive outcomes, based on HCP need.

Your organisation will quickly grow to trust it. And use it. And thus change behaviour.

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MarketSphere

Unlimited Vision for Marketers

Marketers gain new insights as they gain new data. But with so many new sources, channels and environmental changes, it becomes increasingly difficult to see the wood from the trees.

In a time where the market is more volatile, where teams need to be more agile than ever, leaders are often flying blind. More dashboards are leading to a dizzying array of insights but very few answers. Where should you focus? What are the key market drivers? Are the insights you need to drive action locked away in siloed areas of the business?

OKRA’s MarketSphere is built on the best in class AI technology, smart enough to turn insights into intelligence, and guide your next actions. See the future with predictions up to 12 months ahead. Launch products, reinvest or relocate resources for optimum return. Regardless of brand. Regardless of geography.

It's time to create more visibility with fewer dashboards. To move from insights to intelligence.

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