Beyond 'Next Best Action'
Right now, ‘next best action’ is the answer that managers are looking for. After all, what could be better than using AI to help determine the right path forward for every individual rep?
It makes a lot of sense to harness the power of the computer to identify critical accounts, the best channel and right content.
The problem is, most systems are typically rules-based, black boxes which dictate a single course of action. They’re the equivalent of an autocratic boss who barks instructions with no further explanation.
OKRA’s FieldFocus is in a different league. It’s smart enough to accurately predict the future months ahead, whilst contextualising HCP needs to provide a suite of recommended actions at any point in time for the entire commercial team. It enables individuals to continually prioritise the highest opportunity accounts at scale.
Individuals can choose from a recommended set of pathways, each one fully explained. A dedicated ‘explainability engine’ provides the most intelligent reasons to drive outcomes, based on HCP need.
Your organisation will quickly grow to trust it. And use it. And thus change behaviour.