What Pharma thinks about ‘Next Best Action’

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We asked pharmaceutical executives about their views on artificial intelligence, and this is what we found:

  1. Pharma executives are experimenting with AI, but not yet committed to ‘Next Best Action’.
  2. They have a strong desire to use AI to support field teams.
  3. Executives want sophisticated features from their AI field systems.

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In the new world, ‘Next Best Action’ is not enough.

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