The ‘Next Best’ obsession needs to stop

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Why ‘Next Best Action’ is not enough. How artificial intelligence can support field teams to regain confidence, control and power. OKRA Director Rasim Shah sets the scene…

This video clip is part of OKRA’s “Why ‘Next Best Action’ is not enough” webinar, where leaders from Astellas, Bristol Myers Squibb and GSK discuss how artificial intelligence should be implemented in order to truly empower field teams in the pharmaceutical industry.

Curious to know the medical perspective? Listen to Faisal Mehmud, Vice President, Global Head Safety Risk Management, Worldwide Research & Development at Bristol Myers Squibb.

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