Case Study: Realised the Power of AI for Medical Affairs

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A Top 5 pharmaceutical company had been collecting ‘intelligence’ in the form of free text notes from their MSL teams from >60 markets covering several therapeutic areas. The data was collected within the CRM and the subsequent insight generation process was time-consuming, with data often not being analysed due to high volumes. Sharing of insights was irregular, limited to one-off global meetings and PowerPoint presentations with limited transparency for teams. The learnings from meetings were not maintained to inform actions in the future, resulting in information not being followed up or tracked over time to understand the impact. 

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