Go Beyond 'Next Best Action'


The world has changed. We no longer know all the rules. To achieve business continuity, sales teams have to be more productive, savvier and work harder to serve customers. But to achieve growth, teams need another edge.

Going forward, good accounts might suddenly become bad accounts. Opportunities may appear in places we never expected. Messaging may need to change. Or maybe nothing should change.

It’s impossible to guess. We can’t rely on experience. But we can rely on FieldFocus, a system that harnesses the smartest AI to unlock the power that is within every rep.


By now you’re probably wondering how many millions and how many years it will take.

Actually, the opposite is true.

FieldFocus infuses AI directly into the workflow of every rep.

Fully automated and dynamic account target lists so sales reps can focus their attention on high-value conversations.

  • Actionable Suggestions
    Reps immediately understand how important the account is, what channel should be used and what content should be delivered. Resources can be focussed on the most valuable accounts.
  • Predictions
    Using best in industry algorithms, reps have access to 3-month predictions of sales at national, regional and account level validated over 95% accuracy.
  • Explanations
    OKRA's HYBRID EXPLAINABILITY ENGINE empowers reps by providing reasons behind the suite of suggested actions. Reps can then feedback into the system by challenging or adopting the suggestion.

Account ranking
Opportunity, priority and urgency scoring to deliver the most desirable accounts to target and maximise ROI.

FieldFocus turns fragmented data sources into actionable insights, where each prediction and suggestion is clearly explained.

FieldFocus analyses data sources in real time and delivers predictions and suggestions to sales teams so they can respond immediately.

No disruption to workflow
FieldFocus can be a stand alone solution or integrated into existing systems. Simplicity is key.

AI and forever learning
With FieldFocus, the data drives the suggestions. The solution learns from users and empowers individuals on an ongoing basis.

No time wasted
Instantly increase a sales representative's understanding of the competitive landscape.

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