Paul Simms interviews Loubna Bouarfa



Should artificial intelligence be a technology we embrace in uncertain times? Or reject?

You might be wondering whether to revert to the fundamentals or go the other way. You’re not alone. Whether searching for a vaccine or embracing personalised marketing, we’re already heavily invested in AI. In this pandemic, it’s hard to judge whether to pull back or double down. What should you do?

Recently our CEO, Loubna Bouarfa, sat down with Paul Simms to address this very question.

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