The 'Next Best' obsession needs to stop

Why 'Next Best Action' is not enough. How artificial intelligence can support field teams to regain confidence, control and power. OKRA Director Rasim Shah sets the scene...

This video clip is part of OKRA's "Why 'Next Best Action' is not enough" webinar, where leaders from Astellas, Bristol Myers Squibb and GSK discuss how artificial intelligence should be implemented in order to truly empower field teams in the pharmaceutical industry.

Curious to know the medical perspective? Listen to Faisal Mehmud, Vice President, Global Head Safety Risk Management, Worldwide Research & Development at Bristol Myers Squibb.

Why 'Next Best Action' is not enough - How to create empowering, trusted AI systems for pharma field teams

Leaders from Astellas, Bristol Myers Squibb, GSK and OKRA discuss how artificial intelligence empowers field teams in the pharmaceutical industry.

17th September 2020

How AI can impact Medical Affairs - Faisal Mehmud, VP BMS

How AI can positively impact Medical Affairs and MSLs. Listen to Faisal's thoughts.

17th September 2020


To achieve business continuity, sales teams have to be more productive, savvier and work harder to serve customers. But to achieve growth, teams need another edge.

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