Embracing AI in pharma sales

OKRA Director, Rasim Shah, published an article in Pharmafield on embracing artificial intelligence in pharma sales.

These are the key takeaways from the article:

  1. Conversations with HCPs must be data-driven and personalised
  2. Delivering generic brand messages is no longer enough
  3. Explainability must underpin AI outputs
  4. Sales teams can be the catalyst for change
  5. AI fuels fast competitive advantage


Read the article

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