In this interview, pharma provocateur Paul Simms discusses the past, present and future of pharma commercial teams with OKRA Director Rasim Shah.
"Working with OKRA to co-develop tools for our field teams has been really satisfying, it has been like working with a trusted partner, open and honest discussion and ability to challenge each other leading to a product that met, and surpassed expectation."Neil Copping - Associate Director Data and Field Team Design - BMS
"OKRA is the only AI company in my experience to have delivered tangible value to the pharma industry."Sreeram Ramagopalan - Global Head Real World Data, Roche
"The team is superb, very collaborative and willing to flex their approach to meet our needs. OKRA helped us to uncover actionable insights."Ahmed Sidat - Head of Digital and Multichannel - Janssen Pharmaceuticals
"In my view, OKRA can help take Pharma to a new level when it comes to truly benefitting from AI in their commercial practices, and it helps that they’re a great team to work with too!"Colin Williams - Global Product Lead, Veeva Rep Channels, GSK
Currently, the majority of systems bark out a single instruction: ‘THIS IS WHAT YOU SHOULD DO TODAY’. Worse still, they are black boxes: there is no reasoning or logic behind each command.
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