Leaders from Astellas, Bristol Myers Squibb, GSK and OKRA discuss how artificial intelligence empowers field teams in the pharmaceutical industry.
Why 'Next Best Action' is not enough. How artificial intelligence can support field teams to regain confidence, control and power. OKRA Director Rasim Shah sets the scene...
"Working with OKRA to co-develop tools for our field teams has been really satisfying, it has been like working with a trusted partner, open and honest discussion and ability to challenge each other leading to a product that met, and surpassed expectation."Neil Copping - Associate Director Data and Field Team Design - BMS
"OKRA is the only AI company in my experience to have delivered tangible value to the pharma industry."Sreeram Ramagopalan - Global Head Real World Data, Roche
"The team is superb, very collaborative and willing to flex their approach to meet our needs. OKRA helped us to uncover actionable insights."Ahmed Sidat - Head of Digital and Multichannel - Janssen Pharmaceuticals
"In my view, OKRA can help take Pharma to a new level when it comes to truly benefitting from AI in their commercial practices, and it helps that they’re a great team to work with too!"Colin Williams - Global Product Lead, Veeva Rep Channels, GSK
In an industry like pharmaceuticals, we need to be able to explain decisions that have life-or-death consequences, to be able to query them and understand them. Otherwise, irrespective of AI’s cleverness, it will never fully be trusted.
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